Google Grants for charities

Registered charities within the UK can apply for support through Google Grants. Although no actual money is available, organisations that successfully apply to the Google grants programme are provided with in kind support that translates into free advertising through Google Adwords.

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Registered charities within the UK can apply for support through Google Grants.

Although no actual money is available, organisations that successfully apply to the Google grants programme are provided with in kind support that translates into free advertising through Google Adwords.

Google Adwords is Google’s online self-managed advertising programme where an organisation can manage its advertising campaign by creating and monitoring text ads that run on Google.

Organisations create ads and choose keywords, which are words or phrases that are related to the organisation. When people search on Google using one of the keywords, the ad may appear next to the search results and people can click your ad to see your website.

The value of the advertising that your organisation receives is solely dependent upon the performance of its ads in the programme. Results will vary; the typical grantee in our programme receives just over £200 worth of advertising on Google.co.uk per month.

Applications can be made at any time.

For more information visit this link: www.google.co.uk/grants

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